Client Requirements
- Brand-New Website Design and Development
- Target Audience Identification
- Brand Identity Creation
- Enhanced Client Communication Features
- Distinctive Visual Design
- Search Engine Optimization
Color Palette
MFDA
My Florida Defense Attorney
We are excited to share our experience with a recent project, myfldefenseattorney.com, which we believe exemplifies our capability to deliver high-quality website redesigns. This three-month project involved comprehensive branding, design, and development. Our client required a brand-new site encompassing target audience identification, brand identity creation, and enhanced client communication.
BRANDING
The branding for myfldefenseattorney.com was a critical element of the project, designed to establish a unique and professional identity that sets the client apart from competitors. We developed a cohesive brand identity that reflected Madison Howeller’s expertise as a criminal defense attorney, emphasizing trust, authority, and approachability. A distinctive vaporwave-inspired color palette was chosen to break away from the traditional aesthetics of attorney websites, creating a visually engaging yet professional look. This palette, along with cohesive typography and imagery, ensured consistency across the entire site.The branding also focused on communicating the client’s unique value proposition—highlighting her dedication to serving clients in Volusia, Seminole, Brevard, Flagler, St. Johns, and Orange Counties, and her ability to navigate complex legal cases. Every branding choice was made with the target audience in mind, creating an approachable yet authoritative tone that resonates with potential clients. This user-centric approach ensured that the site’s branding not only captured attention but also fostered trust and confidence in Madison’s legal services.
DESIGN
The design of myfldefenseattorney.com was crafted to balance professionalism, user engagement, and aesthetic appeal. A vaporwave-inspired color palette set the site apart while maintaining a tone appropriate for a legal website. Key design features included an intuitive layout, a prominent hero section with larger fonts for readability, and custom animations to enhance the user experience. A stylized contact form and modernized menu were added to boost usability and conversions. The hero area also featured an article spotlight section, strategically designed to showcase new content and support the site’s SEO strategy. These design elements worked together to create a visually compelling, functional site that met the client’s goals for communication and visibility.
DEVELOPMENT
The development of myfldefenseattorney.com focused on building a custom, high-performing website that met the client’s specific needs. A dynamic article library was created to house over 60 legal articles, making the content easily accessible while supporting the site’s SEO strategy with relevant keywords and metadata. Custom interactions and animations were seamlessly integrated to enhance navigation and create a more engaging user experience.To ensure the site functioned flawlessly across all devices, we implemented a fully responsive design optimized for both desktop and mobile users. Additionally, we developed a tailored contact form to simplify communication, encourage inquiries, and maximize conversions. With a foundation of clean, scalable code, the site is not only fast and secure but also prepared for future updates and growth. The result is a functional, visually engaging platform that aligns perfectly with the client’s goals for visibility and client engagement.